WAVEMAKER ITALIA SRL

Location

MILANO

Founded

1984-12-10

Risk Signals

1354 news mentions monitored

Industry Context

This company is tracked across risk categories, including those related to its sector (e.g., Advertising Agencies), including supply chain integrity, ESG practices, labor disputes, and regulatory compliance.

Recent Articles about WAVEMAKER ITALIA SRL

Live alerts from global media, monitored by Business Radar

Short-term 'trap': Oxford Uni professor warns on TV industry plan to build outcomes model – but still thinks they should build it; says agencies hold key to advertising beyond reach, and can lift his code | Mi3

2025-04-14 (mi-3.com.au)

Short-term 'trap': Oxford Uni professor warns on TV industry plan to build outcomes model – but still thinks they should build it; says agencies hold key to advertising beyond reach, and can lift his code | Mi3

Oxford University Associate Professor Felipe Thomaz was a runaway Mi3 hit last year with a peer-reviewed paper that smashes the economics and relevance of audience reach. His analysis – based on 1,000 campaigns and a million customer journeys via Kantar and Wavemaker data – finds blunt use of reach will not deliver business outcomes, because not all reach is equal. Business outcomes was all the talk at the Future of TV Advertising last week, with industry backing the build of a real-time dashboard via Adgile Media to map and measure impressions delivered to hard results close to real-time. Thomaz thinks it's a start but warns industry risks falling into a "trap" of short-term skew, essentially applying performance metrics to a brand channel. "That worries me," per Thomaz. "We know from decades of existing research that the long-term impact of advertising is twice the short-term impact of advertising." But that doesn't mean industry shouldn't build it. Per Thomaz, `` It 's definitely the right path, and we can

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Wavemaker Impact invests in Zentide to scale sustainable seaweed-based agriculture |

2025-03-05 (e27.co)

Wavemaker Impact invests in Zentide to scale sustainable seaweed-based agriculture |

Zentide leverages tropical seaweed to create natural, scalable solutions that improve soil health, reduce dependence on synthetic fertilisers and foster climate resilience

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Wavemaker Impact launches Zentide with $525,000 investment to drive sustainable agricultural innovation -

2025-03-04 (technode.global)

Wavemaker Impact launches Zentide with $525,000 investment to drive sustainable agricultural innovation -

Wavemaker Impact, a Southeast Asia's climate-tech venture builder, has launched Zentide, a startup transforming tropical seaweed into sustainable bio stimulants and bio fertilizers.

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The obsoletes: How AI and industry shifts are redefining traditional roles in Indian advertising

2025-01-29 (storyboard18.com)

The obsoletes: How AI and industry shifts are redefining traditional roles in Indian advertising

The obsoletes: How AI and industry shifts are redefining traditional roles in Indian advertising

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24X Achieves 2.5x Revenue Growth and Attracts Investment from Wavemaker and Krungsri Finnovate |

2024-12-27 (techsauce.co)

24X Achieves 2.5x Revenue Growth and Attracts Investment from Wavemaker and Krungsri Finnovate |

24X, a Thailand-based startup revolutionising the maintenance and living services landscape, has successfully raised Series B funding from Wavemaker Ventures, the early-stage fund of Wavemaker Partners, and Krungsri Finnovate.

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Bangkok Post - 24X Secures Series B Funding for Service Expansion

2024-12-20 (bangkokpost.com)

Bangkok Post - 24X Secures Series B Funding for Service Expansion

24X, a Thailand-based startup revolutionising the maintenance and living services landscape, has successfully raised Series B funding from Wavemaker Ventures, the early-stage fund of Wavemaker Partners, and Krungsri Finnovate. The funding marks a significant milestone in 24X’s journey toward becoming a comprehensive service provider, specialising in maintenance, installation, and renovation for B2B and B2C markets.

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Wavemaker launches US$60M fund to bridge Series B gaps in SEA

2024-11-14 (e27.co)

Wavemaker launches US$60M fund to bridge Series B gaps in SEA

With a hard cap of US$100M, Wavemaker Growth Opportunities Fund will invest in high-potential startups in the enterprise, deeptech, and sustainability sectors

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GroupM appoints Milton Liao as South China client president and Greater Bay Area head

2024-10-17 (campaignasia.com)

GroupM appoints Milton Liao as South China client president and Greater Bay Area head

EXCLUSIVE: Liao will also continue to lead Wavemaker Hong Kong—with a focus on optimising client services and driving outbound business for Chinese brands.

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Helen McRae, Sindhuja Rai and Josh Gallagher expand remit as GroupM shuffles APAC leadership

2024-10-10 (marketing-interactive.com)

Helen McRae, Sindhuja Rai and Josh Gallagher expand remit as GroupM shuffles APAC leadership

GroupM, WPP's media investment group, has reshuffled its leadership in Asia Pacific (APAC), making multiple appointments. The changes expand the remits of Mindshare, Wavemaker, and EssenceMediacom’s regional agency leaders to include responsibility for critical GroupM-wide functions and

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