IPG Mediabrands AB
Location
Stockholm
Founded
1987-03-18
Website
Risk Signals
1065 news mentions monitored
Industry Context
This company is tracked across risk categories, including those related to its sector (e.g., Advertising Agencies), including supply chain integrity, ESG practices, labor disputes, and regulatory compliance.
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Recent Articles about IPG Mediabrands AB
Live alerts from global media, monitored by Business Radar
2025-02-06 (dn.pt)
End of the League Cup between Benfica and Sporting was the most viewed program of January
Analysis of TV audiences from the media agency, which is part of the MediaBrands Group, in partnership with the cash.
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2025-02-04 (strategies.fr)
IPG Mediabrands and Tobii strengthen the measure of advertising attention in France via the Eye Tracking -
IPG Mediabrands France and Tobii, an international player in Eye Tracking technologies, build a strategic partnership aimed at strengthening the measure of advertising attention in France. Using the Innovative Eye Tracking solution in Tobii's in France for the first time in France with a specifically developed panel to reflect the behavior of French audiences, IPG Mediabrands will be able to further optimize the advertising campaigns of customers of its media Initiative agencies And UM, by identifying the combinations of formats and platforms which most effectively capture attention. The Eye Tracking makes it possible to follow and analyze the eye movements, thus offering a precise and direct measure of the visual commitment of consumers, unlike the methods of measuring traditional attention based on indirect indicators (click, duration of Viewing…).
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2025-01-30 (themedialeader.com)
UM unveils ‘Full Colour Media’ proposition to fight brand blandness - The Media Leader
Exclusive: Daniel Chapman and Susan Kingston-Brown explain why the IPG Mediabrands agency wants to replace the funnel with a non-linear philosophy grounded in its proprietary Brand Pattern Model.
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2025-01-29 (campaigntr.com)
Cooperation from IPG MediaBrands and Türkiye Media Teamwork | CAMPAIGN Türkiye
IPG Mediabrands, the media investment leg of Interpublic Group (NYSE: IPG), announced that they have started collaboration with the Media Teamwork, the first media planning agency of Turkey with 100 %Turkish capital. BPN, which operates with 36 offices in 28 different countries and offers media planning and purchasing services to more than 200 brands around the world, the world's fastest […]
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2025-01-28 (campaignbriefasia.com)
MBCS Malaysia lights up Chinese New Year with a dose of brightness and Beauty for Aiken –
MBCS, part of the IPG Mediabrands network, has teamed up with Aiken brand to bring Malaysians a brighter start to the Chinese New Year (CNY) through their latest campaign, “Double the Brightness for a Brighter Year.”
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2025-01-26 (medianews4u.com)
Navi Mumbai Police and IPG Mediabrands launch ‘Nasha Mukt Forever’ Campaign aimed at Coldplay Concert Goers
Navi Mumbai Police has successfully launched their ‘Nasha Mukt Forever’ campaign at one of the biggest music events of the year, the Coldplay concert in Mumbai.
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2025-01-01 (latinspots.com)
International Women's Day: IPG Mediabrands analyzes equality in Spain
(01/01/25). Porcelanosa reinforces, together with the media agency of the IPG Mediabrands group, its international positioning with a Christmas experience that unites tradition, design and emotion in the heart of the Big Apple.
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2024-12-24 (medianews4u.com)
IPG's Initiative secures Volvo’s $500 Million Media Account
Volvo has announced a significant shift in its media agency partnership, selecting IPG Mediabrands’ Initiative to manage its global media account outside of China.
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2024-12-13 (mm.be)
Media Marketing | News | Bol.com and Temu at the top of the first E-coerce Audience Barometer
Media Marketing (MM) is a media publisher (site, newsletters, magazines, search engines) dedicated to the marketing, advertising and media sector in Belgium.
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2024-12-03 (dinheirovivo.pt)
TVI was the new generalist channel that reformed audiences in November
Analysis of TV audiences by the media agency Universal McCann, which is part of the Mediabrands group, in partnership with Dinheiro Vivo.
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2024-11-29 (insiderlatam.com)
DiDi receives recognition at IPG Mediabrands Experience
DiDi was recognized for its innovative outdoor advertising strategy in collaboration with JCDecaux for the "Fixed Plant" campaign
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2024-10-30 (mmm-online.com)
Most docs say pharma ads improve patient condition awareness
The study indicated that pharma ads can have a practical impact on disease awareness and the care journey for patients.
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