IPG Mediabrands AB
Location
Stockholm
Founded
1987-03-18
Website
Risk Signals
1055 news mentions monitored
Industry Context
This company is tracked across risk categories, including those related to its sector (e.g., Advertising Agencies), including supply chain integrity, ESG practices, labor disputes, and regulatory compliance.
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Recent Articles about IPG Mediabrands AB
Live alerts from global media, monitored by Business Radar
2025-04-17 (warc.com)
Moving beyond multichannel into ecosystem strategy |
Abby Wong, Chief Strategy Officer, IPG Mediabrands Greater China, writes how brands in Asia can accelerate impact by incorporating "ecosystem" thinking into media strategy. This is part of "The Pace Principle" thought leadership series – non-WARC subscribers can get a sample report here.
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2025-04-10 (insiderlatam.com)
IPG Mediabrands and Rappi join forces to activate high -value audiences in Latin America -
The exclusive agreement, which allows IPG to take advantage of Rappi data to boost the commercial results of advertisers, marks a milestone in the collaboration between both companies and grants a competitive advantage to the brands that are betting on the average retail. In a movement that redefines precision in digital marketing, IPG Mediabrands,
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2025-04-10 (adlatina.com)
Rappi and IPG Mediabrands announce HearingGen AI |
A tool that revolutionizes the activation of high -value audiences in Latin America using first source and artificial intelligence data.
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2025-04-09 (mi-3.com.au)
Beyond reach: Nine, Foxtel, OMG, Mediabrands back Adgile Media to power industry-wide, real-time streaming-TV business outcomes reporting system within 12 months | Mi3
Move fast and break things has been the tech sector's motto for two decades – this week TV networks, streamers and media agencies agreed to move fast and build a big thing that would help industry move from reach-based measurement systems into one that maps outcomes in real-time, like Google and Meta already do with their dashboards. Adgile Media reckons it can have one live in 12 months – and was backed to build it by both Nine TV sales boss Nikki Rooke and Video Futures Collective lead and Foxtel Media CEO Mark Frain at the Future of TV Advertising conference.
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2025-03-27 (themedialeader.com)
'Positive' platforms improve purchase intent, Pinterest says - The Media Leader
New research from Pinterest and Magna found that platforms viewed as positive by consumers can amplify ad performance.
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2025-03-26 (marketech-apac.com)
sooka combats doomscrolling this Ramadan with new campaign to ease fasting experience -
Recognising the shift in viewing habits and the prevalence of "doomscrolling" during Ramadan, the sooka Ramadan - Buat Puasa Tak Terasa (ease your fasting struggles) campaign aims to offer a refreshing alternative: engaging content on the sooka streaming platform.
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2024-09-04 (marketingmind.in)
75% Of Online Shoppers Are Aged 18-44; Beauty & Fashion Are Fastest-Growing Categories In Social Commerce: IPG Study — Marketing Mind
IPG Mediabrands, in collaboration with Google, has unveiled "The Indian Online Shopper 3.0," a comprehensive exploration of consumer behavior in the digital
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2024-09-02 (mediabrief.com)
IPG Mediabrands-Google: 15 years after the advent of e-commerce, Indians still need handholding from online retail platforms
IPG Mediabrands, in collaboration with Google, presents The Indian Online Shopper 3.0, a comprehensive exploration of consumer behavior
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2024-09-02 (socialsamosa.com)
Women account for 48% of online shoppers: Report
The report identifies pain points in online shopping, investigates reasons prompting consumers to switch platforms, and outlines the latest trends.
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