IPG Mediabrands AB
Location
Stockholm
Founded
1987-03-18
Website
Risk Signals
1055 news mentions monitored
Industry Context
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Recent Articles about IPG Mediabrands AB
Live alerts from global media, monitored by Business Radar
2025-03-27 (themedialeader.com)
'Positive' platforms improve purchase intent, Pinterest says - The Media Leader
New research from Pinterest and Magna found that platforms viewed as positive by consumers can amplify ad performance.
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2025-01-30 (dossiernet.com)
IPG Mediabrands retained the free market account -
After an agencies pitch, the leading technology company in Electronic Commerce in Latin America renewed the services provided by IPG in the Hispanic markets
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2025-01-23 (strategies.fr)
IPG Mediabrands launches Interact, its new integrated media platform -
IPG Mediabrands is launching Interact, a new technological platform that the teams of its Initiative and UM media agencies will now use to design ever more efficient media strategies to serve clients. To support the deployment of Interact in France, IPG Mediabrands has established key partnerships which will make it possible to reconstitute behavioral targets for its clients: with Implcit for cookieless, the French specialist in targeting, measurement and optimization of cookie-free digital advertising using anonymized data from Médiamétrie's Internet panel; with Acxiom and Weborama for the social part, in order to be able to reconstitute the same targets on social platforms; with Kantar to reconstitute the TGI (Target Group Index) targets if necessary.
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2025-01-21 (cbnews.fr)
Media strategy: IPG Mediabrands launches the Interact platform -
IPG Mediabrands announces the launch of its new technological platform capable of designing media strategies. Called Interact, it is made available to in-house media agencies, Initiative and UM, and relies on partners to reconstitute the targets including…
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2024-09-26 (bestmarketing.ee)
MBD joined forces with the Finnish advertising agency Julkee X Lempee
MBD joined forces with the Finnish advertising agency Julkee X Lempee. MBD, the largest digital media agency in the Baltic States, started cooperation with the Finnish advertising agency Julkee X Lempee to support the expansion of Finnish companies to international markets. digital marketing, MEDIABRANDS DIGITAL OÜ, Erki Heinsaar.
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2024-09-24 (bestmarketing.ee)
Case study of the Digitegu 2024 winner: with extensive coverage, an extremely high conversion rate was achieved
Case study of the Digitegu 2024 winner: with extensive coverage, an extremely high conversion rate was achieved. Thanks to the involvement of people and extensive coverage on social media and online portals, Mediabrands Digital was able to achieve an extremely high conversion rate for airBaltic's website - 65.52%.
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2024-09-04 (marketingmind.in)
75% Of Online Shoppers Are Aged 18-44; Beauty & Fashion Are Fastest-Growing Categories In Social Commerce: IPG Study — Marketing Mind
IPG Mediabrands, in collaboration with Google, has unveiled "The Indian Online Shopper 3.0," a comprehensive exploration of consumer behavior in the digital
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2024-09-04 (adnews.com.au)
Vudoo expands into the Americas, Raj Chauhan becomes President
Following the global partnership with IPG Mediabrands’ dedicated commerce unit, KINESSO Commerce.
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2024-09-02 (mediabrief.com)
IPG Mediabrands-Google: 15 years after the advent of e-commerce, Indians still need handholding from online retail platforms
IPG Mediabrands, in collaboration with Google, presents The Indian Online Shopper 3.0, a comprehensive exploration of consumer behavior
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