IPG Mediabrands AB
Location
Stockholm
Founded
1987-03-18
Website
Risk Signals
1055 news mentions monitored
Industry Context
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Recent Articles about IPG Mediabrands AB
Live alerts from global media, monitored by Business Radar
2025-02-20 (adweek.com)
New Study Reveals the Impact of Relevant Advertising in Cultural Moments
Magna and Sightly research shows advertising in cultural moments can triple purchase intent.
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2025-01-30 (themedialeader.com)
UM unveils ‘Full Colour Media’ proposition to fight brand blandness - The Media Leader
Exclusive: Daniel Chapman and Susan Kingston-Brown explain why the IPG Mediabrands agency wants to replace the funnel with a non-linear philosophy grounded in its proprietary Brand Pattern Model.
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2024-10-11 (produccionaudiovisual.com)
SEMINCI programs a special screening of the short documentary SIEMPRE+POSITIVE
The 69th edition of the Valladolid International Film Week – SEMINCI will screen the documentary ALWAYS+POSITIVO next Monday, October 21 at 7:00 p.m. at the Broadway Cinemas as part of its Special Screenings programming.
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2024-06-25 (extradigital.es)
IPG Mediabrands, Foment del Treball and La Vanguardia study the opportunities that AI offers to brands and companies
The «AI Disruption» study by IPG Mediabrands reveals that the majority of Spaniards believe that AI will significantly impact their daily lives, but also that there is a lack of understanding n broad about its capabilities.
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2024-05-02 (hymy.fi)
Research: 49% of Finns would like to buy wines from a grocery store
In the spring of 2024, research agency Kuulas Helsinki and media agency Virta UM, which belong to the IPG Mediabrands group, carried out a study in which t...
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2024-01-10 (insideradio.com)
Demo Buying Works, But Study Finds Added Benefits When Buyers Embrace First- And Third-Party Data.
Demographics have long been the guide posts for buyers as they approached audio advertising, and that remains the rule of thumb for broadcast radio. But as marketers approach digital audio,
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2023-09-20 (semana.com)
What is the profile of CMOs? These are the results of the Marketing Leaders in Colombia study by Semana, YanHaas and Mediabrands
The results of the Marketing Leaders in Colombia study were revealed, an investigation that reveals what these professionals are like today and how they face the challenges generated by social networks and new technologies.
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2013-06-20 (medienwoche.ch)
Numbers without value
Don't trust a study that you only know in part: The private media researchers at Publicom present a study on the use and broadcast of media brands, but only publish snippets of it. This is a business model for Publicom, but a nuisance for the public.
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2011-06-07 (prnewswire.com)
Mediabrands' Shopper Sciences to Present at Advertising Research Foundation Audience Measurement 6.0 Convention
/PRNewswire/ -- Shopper Sciences today announced it will be presenting its research on digital place-based media at the Advertising Research Foundation (ARF)...
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