array(3) { ["company_details"]=> array(13) { ["name"]=> string(7) "WPP PLC" ["slug"]=> string(16) "295c6-gb-wpp-plc" ["logo"]=> string(84) "https://images.businessradar.com/linkedin_logos/08bdea47-00c1-4ea3-bd27-f571bedb3f86" ["description"]=> string(718) "WPP began as a maker of wire shopping baskets and teapots called Wire and Plastic Products in 1985. Sir Martin Sorrell took a controlling stake in the company and renamed it WPP, which has since become a world leader in communications, experience, commerce, and technology. WPP has grown through acquisitions and organic growth, and it has been at the forefront of modernizing the industry by applying data and technology to communications, integrating different marketing services, and prioritizing sustainability. WPP is known for valuing creative talent and achieving business results for clients. It has also made progress in promoting gender equality and is working towards diversity, equity, and inclusion goals." 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["url"]=> string(63) "https://ipmark.com/wpp-amplia-negocio-latinoamerica-telefonica/" ["image_url"]=> string(78) "https://images.businessradar.com/articles/e999b184-ecad-4297-ab25-c805d4cd4242" ["source"]=> string(10) "ipmark.com" ["publication_date"]=> string(10) "2024-01-23" ["categories"]=> array(5) { [0]=> string(25) "Business Model Resilience" [1]=> string(13) "Collaboration" [2]=> string(18) "Expansion & Growth" [3]=> string(20) "Business Development" [4]=> string(14) "Product Launch" } } [2]=> array(7) { ["title_en"]=> string(88) "Consolidation: Advertising holding IPG sells German New York and Hill Holiday - HORIZONT" ["snippet_en"]=> string(183) "Consolidation in the international agency market continues. After the British WPP holding company recently merged agencies, US competitor Interpublic is now separating from companies." 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WPP PLC

Location

Founded

2012-10-25

Website

https://www.wpp.com

Articles

590 Articles

Category

Advertising Agencies

Description

WPP began as a maker of wire shopping baskets and teapots called Wire and Plastic Products in 1985. Sir Martin Sorrell took a controlling stake in the company and renamed it WPP, which has since become a world leader in communications, experience, commerce, and technology. WPP has grown through acquisitions and organic growth, and it has been at the forefront of modernizing the industry by applying data and technology to communications, integrating different marketing services, and prioritizing sustainability. WPP is known for valuing creative talent and achieving business results for clients. It has also made progress in promoting gender equality and is working towards diversity, equity, and inclusion goals.

Articles

WPP Invests in the New German Agency OH-SO Digital- ProgAdvertising

2024-02-08 (programapublicidad.com)

WPP Invests in the New German Agency OH-SO Digital- ProgAdvertising

WPP announced this Thursday acquisition of a minority capital stake in OH-SO Digital, a new digital agency to launch on March 1 in Germany

Read more
WPP expands its business in Latin America with Telefónica

2024-01-23 (ipmark.com)

WPP expands its business in Latin America with Telefónica

The new model is known as the Blue Spark Partnership and provides an integration of expertise to deliver creativity and strategy.

Read more
Consolidation: Advertising holding IPG sells German New York and Hill Holiday - HORIZONT

2024-01-04 (horizont.net)

Consolidation: Advertising holding IPG sells German New York and Hill Holiday - HORIZONT

Consolidation in the international agency market continues. After the British WPP holding company recently merged agencies, US competitor Interpublic is now separating from companies.

Read more
Navigating the Digital Wave: S4 Capital's Strategic Moves Amidst Market Turbulence

2023-11-09 (directorstalkinterviews.com)

Navigating the Digital Wave: S4 Capital's Strategic Moves Amidst Market Turbulence

Navigating the Digital Wave: S4 Capital's Strategic Moves Amidst Market Turbulence

Read more
S4 Capital shares drop after falling revenues warning

2023-11-09 (ft.com)

S4 Capital shares drop after falling revenues warning

Digital advertising agency blames tough economic conditions and reluctance of clients to commit to marketing projects

Read more
WPP's turnover collapses in the last quarter - Marketing Directo

2023-10-26 (marketingdirecto.com)

WPP's turnover collapses in the last quarter - Marketing Directo

WPP's revenue fell 0.6% to £2.83 billion (€3.24 billion) in the third quarter of the year.

Read more
It seems that doing business in China has become a risky business

2023-10-23 (businessinsider.mx)

It seems that doing business in China has become a risky business

China says it is open to foreign investment, but the recent spate of arrests of foreign executives raises questions.

Read more
KKR Invests in Leading Strategic Advisory and Communications Firm, FGS Global

2023-04-11 (businesswire.com)

KKR Invests in Leading Strategic Advisory and Communications Firm, FGS Global

KKR today announced an agreement to make a growth investment in leading strategic advisory and communications firm, FGS Global (the “Company”). Under

Read more
WPP-backed FGS Global valued at £1.4bn as KKR moves in for stake

2023-04-06 (proactiveinvestors.co.uk)

WPP-backed FGS Global valued at £1.4bn as KKR moves in for stake

A large chunk of WPP PLC (LSE:WPP)-owned FGS Global is set to be bought by private equity group KKR in a deal which will value the financial communications...

Read more

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