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string(718) "WPP began as a maker of wire shopping baskets and teapots called Wire and Plastic Products in 1985. Sir Martin Sorrell took a controlling stake in the company and renamed it WPP, which has since become a world leader in communications, experience, commerce, and technology. WPP has grown through acquisitions and organic growth, and it has been at the forefront of modernizing the industry by applying data and technology to communications, integrating different marketing services, and prioritizing sustainability. WPP is known for valuing creative talent and achieving business results for clients. It has also made progress in promoting gender equality and is working towards diversity, equity, and inclusion goals."
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string(63) "PR and social media: Ogilvy secures order from Canon - HORIZONT"
["snippet_en"]=>
string(125) "The network agency Ogilvy reports a new order. After a pitch, the WPP subsidiary receives Canon's PR and social media budget."
["url"]=>
string(111) "https://www.horizont.net/agenturen/nachrichten/pr-und-social-media-ogilvy-sichert-sich-auftrag-von-canon-217401"
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string(57) "Sorrell rejects the WPP CEO's criticism of his management"
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string(291) "The businessman analyzed the transformation of advertising groups and questioned the statements of Mark Read, CEO of WPP, who in an interview with Campaign magazine said that “they have not been slow to simplify the company, but rather they were dealing with 30 years of inaccuracy.” ..."
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string(10) "2023-11-24"
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["title_en"]=>
string(29) "Let’s make women safe | WPP"
["snippet_en"]=>
string(261) "Shape culture – that’s what WPP, the creative industries and marketing professionals do when they put out marketing messages. ‘Unite for Her’ is a rallying cry to make the world a better, safer space for all women. We speak to Bee Pahnke at WPP’s Grey"
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string(62) "Why diversity and inclusion are key to growth as economy slows"
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string(238) "The spending power of the global majority continues to rise, yet consumers from minority ethnic backgrounds still feel undervalued by luxury brands, a new report from advertising giant WPP shows. It’s an untapped opportunity for growth."
["url"]=>
string(106) "https://www.voguebusiness.com/companies/why-diversity-and-inclusion-are-key-to-growth-as-economy-slows/amp"
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string(115) "Wunderman Thompson creatives raised fears about vow to ‘obliterate’ reputation for being full of privileged men"
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string(55) "Eleven WPP leaders recognised in the EMpower Ethnic ..."
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string(249) "13-05-2021 · Eleven WPP leaders recognised in the EMpower Ethnic Minority Role Model Lists 2021. 13 May 2021. Eleven leaders across WPP have been recognised in the 2021 EMpower Ethnic Minority Role Model Lists for their role in promoting inclusion"
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string(39) "Sony Pictures global media moves to OMD"
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string(140) "Sony has consolidated the bulk of its global entertainment media accounts into OMD after completing its global review, Campaign understands."
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295c6-gb-wpp-plc
WPP PLC
Location
Founded
2012-10-25
Website
https://www.wpp.com
Articles
590 Articles
Category
Advertising Agencies
Description
WPP began as a maker of wire shopping baskets and teapots called Wire and Plastic Products in 1985. Sir Martin Sorrell took a controlling stake in the company and renamed it WPP, which has since become a world leader in communications, experience, commerce, and technology. WPP has grown through acquisitions and organic growth, and it has been at the forefront of modernizing the industry by applying data and technology to communications, integrating different marketing services, and prioritizing sustainability. WPP is known for valuing creative talent and achieving business results for clients. It has also made progress in promoting gender equality and is working towards diversity, equity, and inclusion goals.
The businessman analyzed the transformation of advertising groups and questioned the statements of Mark Read, CEO of WPP, who in an interview with Campaign magazine said that “they have not been slow to simplify the company, but rather they were dealing with 30 years of inaccuracy.” ...
Shape culture – that’s what WPP, the creative industries and marketing professionals do when they put out marketing messages. ‘Unite for Her’ is a rallying cry to make the world a better, safer space for all women. We speak to Bee Pahnke at WPP’s Grey
The spending power of the global majority continues to rise, yet consumers from minority ethnic backgrounds still feel undervalued by luxury brands, a new report from advertising giant WPP shows. It’s an untapped opportunity for growth.
13-05-2021 · Eleven WPP leaders recognised in the EMpower Ethnic Minority Role Model Lists 2021. 13 May 2021. Eleven leaders across WPP have been recognised in the 2021 EMpower Ethnic Minority Role Model Lists for their role in promoting inclusion
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