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WPP PLC

Location

Founded

2012-10-25

Website

https://www.wpp.com

Articles

590 Articles

Category

Advertising Agencies

Description

WPP began as a maker of wire shopping baskets and teapots called Wire and Plastic Products in 1985. Sir Martin Sorrell took a controlling stake in the company and renamed it WPP, which has since become a world leader in communications, experience, commerce, and technology. WPP has grown through acquisitions and organic growth, and it has been at the forefront of modernizing the industry by applying data and technology to communications, integrating different marketing services, and prioritizing sustainability. WPP is known for valuing creative talent and achieving business results for clients. It has also made progress in promoting gender equality and is working towards diversity, equity, and inclusion goals.

Articles

Surprising change in leadership: Claus Bröckers replaces Karin Ross as DACH boss at GroupM - HORIZONT

2024-04-12 (horizont.net)

Surprising change in leadership: Claus Bröckers replaces Karin Ross as DACH boss at GroupM - HORIZONT

Surprising personnel change at the top of GroupM for Germany and the DACH region: Karin Ross is leaving the WPP subsidiary with immediate effect; her successor as CEO will be the previous EssenceMediacom boss Claus Bröckers.

Read more
WPP creates Burson, the result of the merger of BCW and Hill & Knowlton

2024-01-25 (marketingdirecto.com)

WPP creates Burson, the result of the merger of BCW and Hill & Knowlton

Hill & Knowlton and BCW are merging into a single agency that will be named Burson and will begin operating this summer. Read more here.

Read more
Women’s health: opportunities to effect change | WPP

2023-06-14 (wpp.com)

Women’s health: opportunities to effect change | WPP

Research conducted by WPP’s CMI Media Group – targeted at both healthcare professionals and consumers – consistently surfaces areas where brands can help improve women’s health. The team at CMI Media Group explains

Read more
WPP appoints Steven Heyer as non-executive director | WPP

2000-05-01 (wpp.com)

WPP appoints Steven Heyer as non-executive director | WPP

18-05-2000 · WPP appoints Steven Heyer as non-executive director. 18 May 2000. WPP Group plc ('WPP') announces the appointment of Steven Heyer to its Board with immediate effect. He is President and Chief Operating Officer for Turner Broadcasting

Read more
VML: advertising executives and experts react to the restructuring | Adlatine

(adlatina.com)

VML: advertising executives and experts react to the restructuring | Adlatine

Experts predict there will be layoffs in the future, but said the merger will result in a stronger overall offering.

Read more
WPP defines VML leadership in Brazil

(latinspots.com)

WPP defines VML leadership in Brazil

(12/15/23). VML, the result of the merger between VMLY&R and Wunderman Thompson, will officially open its doors on January 1, 2024. The agreement was announced in October by the WPP Group and subsequently began the process of unifying operations - at that time, the holding company stated that the new

Read more

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