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string(718) "WPP began as a maker of wire shopping baskets and teapots called Wire and Plastic Products in 1985. Sir Martin Sorrell took a controlling stake in the company and renamed it WPP, which has since become a world leader in communications, experience, commerce, and technology. WPP has grown through acquisitions and organic growth, and it has been at the forefront of modernizing the industry by applying data and technology to communications, integrating different marketing services, and prioritizing sustainability. WPP is known for valuing creative talent and achieving business results for clients. It has also made progress in promoting gender equality and is working towards diversity, equity, and inclusion goals."
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string(99) "This merger is the largest movement recorded in the history of the advertising industry in Colombia"
["url"]=>
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string(183) "Consolidation in the international agency market continues. After the British WPP holding company recently merged agencies, US competitor Interpublic is now separating from companies."
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["source"]=>
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string(120) "https://www.exchange4media.com/amp/advertising-news/wpp-creates-vml-a-merger-of-wunderman-thompson-and-vmlyr-130482.html"
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string(154) "FTSE 100 slips back, down 13 points WPP shares advance after Nvidia AI link-up Shop price inflation hits fresh high, food price growth slow 9.55am: WPP..."
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string(117) "Martin Sorrell, the former king of the advertising world, strikes with the takeover of Dutch media company MediaMonks"
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string(109) "The leader of Ogilvy in the region for years, Marcos Golfari, refers to the announced merger of WPP agencies."
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295c6-gb-wpp-plc
WPP PLC
Location
Founded
2012-10-25
Website
https://www.wpp.com
Articles
590 Articles
Category
Advertising Agencies
Description
WPP began as a maker of wire shopping baskets and teapots called Wire and Plastic Products in 1985. Sir Martin Sorrell took a controlling stake in the company and renamed it WPP, which has since become a world leader in communications, experience, commerce, and technology. WPP has grown through acquisitions and organic growth, and it has been at the forefront of modernizing the industry by applying data and technology to communications, integrating different marketing services, and prioritizing sustainability. WPP is known for valuing creative talent and achieving business results for clients. It has also made progress in promoting gender equality and is working towards diversity, equity, and inclusion goals.
Consolidation in the international agency market continues. After the British WPP holding company recently merged agencies, US competitor Interpublic is now separating from companies.
Posted October 19, 2023 Kansas City-based VMLY&R is merging with New York-based Wunderman Thompson, making the two entities the world’s largest creative company. WPP Plc., which oversees both companies, announced Tuesday the merger of Wunderman Thompson and VMLY&R.
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