array(3) { ["company_details"]=> array(13) { ["name"]=> string(7) "WPP PLC" ["slug"]=> string(16) "295c6-gb-wpp-plc" ["logo"]=> string(84) "https://images.businessradar.com/linkedin_logos/08bdea47-00c1-4ea3-bd27-f571bedb3f86" ["description"]=> string(718) "WPP began as a maker of wire shopping baskets and teapots called Wire and Plastic Products in 1985. Sir Martin Sorrell took a controlling stake in the company and renamed it WPP, which has since become a world leader in communications, experience, commerce, and technology. WPP has grown through acquisitions and organic growth, and it has been at the forefront of modernizing the industry by applying data and technology to communications, integrating different marketing services, and prioritizing sustainability. WPP is known for valuing creative talent and achieving business results for clients. It has also made progress in promoting gender equality and is working towards diversity, equity, and inclusion goals." 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["url"]=> string(111) "https://www.horizont.net/agenturen/nachrichten/pr-und-social-media-ogilvy-sichert-sich-auftrag-von-canon-217401" ["image_url"]=> string(78) "https://images.businessradar.com/articles/eb247185-1b97-4996-90fe-ca2477c3e5ff" ["source"]=> string(12) "horizont.net" ["publication_date"]=> string(10) "2024-01-23" ["categories"]=> array(2) { [0]=> string(15) "Deals & Tenders" [1]=> string(21) "Cultural developments" } } [2]=> array(7) { ["title_en"]=> string(65) "WPP-backed FGS Global valued at £1.4bn as KKR moves in for stake" ["snippet_en"]=> string(158) "A large chunk of WPP PLC (LSE:WPP)-owned FGS Global is set to be bought by private equity group KKR in a deal which will value the financial communications..." 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WPP PLC

Location

Founded

2012-10-25

Website

https://www.wpp.com

Articles

590 Articles

Category

Advertising Agencies

Description

WPP began as a maker of wire shopping baskets and teapots called Wire and Plastic Products in 1985. Sir Martin Sorrell took a controlling stake in the company and renamed it WPP, which has since become a world leader in communications, experience, commerce, and technology. WPP has grown through acquisitions and organic growth, and it has been at the forefront of modernizing the industry by applying data and technology to communications, integrating different marketing services, and prioritizing sustainability. WPP is known for valuing creative talent and achieving business results for clients. It has also made progress in promoting gender equality and is working towards diversity, equity, and inclusion goals.

Articles

Ogilvy secures order from Canon

2024-01-25 (horizont.at)

Ogilvy secures order from Canon

The mandate is managed by a mixed team from the offices in Düsseldorf and Vienna.

Read more
PR and social media: Ogilvy secures order from Canon - HORIZONT

2024-01-23 (horizont.net)

PR and social media: Ogilvy secures order from Canon - HORIZONT

The network agency Ogilvy reports a new order. After a pitch, the WPP subsidiary receives Canon's PR and social media budget.

Read more
WPP-backed FGS Global valued at £1.4bn as KKR moves in for stake

2023-04-06 (proactiveinvestors.co.uk)

WPP-backed FGS Global valued at £1.4bn as KKR moves in for stake

A large chunk of WPP PLC (LSE:WPP)-owned FGS Global is set to be bought by private equity group KKR in a deal which will value the financial communications...

Read more
IdeateLabs wins marketing mandate for Hafele India

2020-02-11 (exchange4media.com)

IdeateLabs wins marketing mandate for Hafele India

The partnership consolidates the responsibility of creative, content and media with one agency

Read more
IdeateLabs wins 360-degree marketing mandate of Hafele India

2020-02-10 (socialsamosa.com)

IdeateLabs wins 360-degree marketing mandate of Hafele India

The mandate comes after Hafele India invited several agencies for a 360 pitch, facilitated by Landor

Read more
South Africa: Top marketer acquired to compete with Publicis, Omnicom

2014-05-06 (pymnts.com)

South Africa: Top marketer acquired to compete with Publicis, Omnicom

South Africa’s largest marketing agency Quirk has reportedly entered into a deal to be acquired by WPP, a deal the parties hope will allow them to more adequately compete against the merging Publicis and Omnicom giants.

Read more
Proximity Worldwide wins Imperial Tobacco global creative account

2014-03-06 (campaignlive.co.uk)

Proximity Worldwide wins Imperial Tobacco global creative account

Imperial Tobacco Group, the British cigarette company, has awarded its global marketing account to Omnicom's BBDO network, through Proximity's German office, after a pitch.

Read more
WPP to Acquire
Grey Global Group
In $1.52 Billion Deal

2004-09-13 (wsj.com)

WPP to Acquire Grey Global Group In $1.52 Billion Deal

WPP reached agreement to purchase Grey Global in a $1.52 billion deal, further consolidating the global advertising industry.

Read more

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