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string(718) "WPP began as a maker of wire shopping baskets and teapots called Wire and Plastic Products in 1985. Sir Martin Sorrell took a controlling stake in the company and renamed it WPP, which has since become a world leader in communications, experience, commerce, and technology. WPP has grown through acquisitions and organic growth, and it has been at the forefront of modernizing the industry by applying data and technology to communications, integrating different marketing services, and prioritizing sustainability. WPP is known for valuing creative talent and achieving business results for clients. It has also made progress in promoting gender equality and is working towards diversity, equity, and inclusion goals."
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["title_en"]=>
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string(108) "There’s no such thing as a seamless agency merger, right? Well, global chief exec Jon Cook begs to differ."
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["url"]=>
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string(136) "Hill & Knowlton and BCW are merging into a single agency that will be named Burson and will begin operating this summer. Read more here."
["url"]=>
string(91) "https://www.marketingdirecto.com/marketing-general/agencias/wpp-burson-nueva-agencia-fusion"
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["title_en"]=>
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string(198) "The British advertising holding WPP is merging its subsidiary agencies BCW and Hill & Knowlton under the name Burson. The Hill & Knowlton brand will continue. Burson officially launches on July 1st."
["url"]=>
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string(69) "The VML agency announced its global launch in the Wall Street Journal"
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string(99) "This merger is the largest movement recorded in the history of the advertising industry in Colombia"
["url"]=>
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string(69) "VMLY&R Now World’s Largest Creative Company After Merger - Ingram's"
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string(267) "Posted October 19, 2023 Kansas City-based VMLY&R is merging with New York-based Wunderman Thompson, making the two entities the world’s largest creative company. WPP Plc., which oversees both companies, announced Tuesday the merger of Wunderman Thompson and VMLY&R."
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string(85) "The British holding company WPP creates VML, the largest creative agency in the world"
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string(139) "The multinational advertising and marketing services group announced the merger of its two creative agencies Wunderman Thompson and VMLY&R."
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string(142) "Kansas City-based VMLY&R is becoming an even bigger powerhouse with its merger with fellow WPP Plc. agency, New York-based Wunderman Thompson."
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string(79) "While Jon Cook is VML Global CEO, Mel Edwards appointed President of VML Global"
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string(120) "https://www.exchange4media.com/amp/advertising-news/wpp-creates-vml-a-merger-of-wunderman-thompson-and-vmlyr-130482.html"
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295c6-gb-wpp-plc
WPP PLC
Location
Founded
2012-10-25
Website
https://www.wpp.com
Articles
591 Articles
Category
Advertising Agencies
Description
WPP began as a maker of wire shopping baskets and teapots called Wire and Plastic Products in 1985. Sir Martin Sorrell took a controlling stake in the company and renamed it WPP, which has since become a world leader in communications, experience, commerce, and technology. WPP has grown through acquisitions and organic growth, and it has been at the forefront of modernizing the industry by applying data and technology to communications, integrating different marketing services, and prioritizing sustainability. WPP is known for valuing creative talent and achieving business results for clients. It has also made progress in promoting gender equality and is working towards diversity, equity, and inclusion goals.
The British advertising holding WPP is merging its subsidiary agencies BCW and Hill & Knowlton under the name Burson. The Hill & Knowlton brand will continue. Burson officially launches on July 1st.
Posted October 19, 2023 Kansas City-based VMLY&R is merging with New York-based Wunderman Thompson, making the two entities the world’s largest creative company. WPP Plc., which oversees both companies, announced Tuesday the merger of Wunderman Thompson and VMLY&R.
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