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string(95) ""Megafusion" in the WPP advertising group gives rise to a new VML agency; its impact in Uruguay"
["snippet_en"]=>
string(86) "Wunderman Thompson and VMLY&R join forces to create a "new global creative powerhouse""
["url"]=>
string(131) "https://www.elpais.com.uy/el-empresario/megafusion-en-el-grupo-publicitario-wpp-da-origen-a-nueva-agencia-vml-su-impacto-en-uruguay"
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string(204) "The Thjnk agency is changing its management structures. The agency subsidiary Loved is moving closer to the mother, and overall it's about more cooperation. The topic of AI is also becoming very important"
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string(69) "Comscore Microtrends Comscore Microtrends Comscore Microtrends Summit"
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string(296) "HSBC takes the top spot in the inaugural Kantar BrandZ Hong Kong Top 30 Brands Ranking. The report has been produced in partnership between Kantar and Design Bridge and Partners and demonstrates the power of data and design HONG KONG, July 18, 2023 /PRNewswire/ -- WPP global design agency Design"
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295c6-gb-wpp-plc
WPP PLC
Location
Founded
2012-10-25
Website
https://www.wpp.com
Articles
590 Articles
Category
Advertising Agencies
Description
WPP began as a maker of wire shopping baskets and teapots called Wire and Plastic Products in 1985. Sir Martin Sorrell took a controlling stake in the company and renamed it WPP, which has since become a world leader in communications, experience, commerce, and technology. WPP has grown through acquisitions and organic growth, and it has been at the forefront of modernizing the industry by applying data and technology to communications, integrating different marketing services, and prioritizing sustainability. WPP is known for valuing creative talent and achieving business results for clients. It has also made progress in promoting gender equality and is working towards diversity, equity, and inclusion goals.
WPP, a global leader in creative transformation, has partnered with Google Cloud to integrate Google's GenAI capabilities into WPP's marketing operating system, WPP Open.
The Thjnk agency is changing its management structures. The agency subsidiary Loved is moving closer to the mother, and overall it's about more cooperation. The topic of AI is also becoming very important
WPP's campus strategy is driven by people and creativity. Paul Cooper from WPP's EssenceMediacom believes this is particularly true for the Manchester, UK, Campus
HSBC takes the top spot in the inaugural Kantar BrandZ Hong Kong Top 30 Brands Ranking. The report has been produced in partnership between Kantar and Design Bridge and Partners and demonstrates the power of data and design HONG KONG, July 18, 2023 /PRNewswire/ -- WPP global design agency Design
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