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["title_en"]=>
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["snippet_en"]=>
string(218) "What are the possibilities offered by generative artificial intelligence in the field of marketing? We share an opinion article written by Stephanie Valdés, Head of Strategy Mexico & Latam Mindshare, about this topic."
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string(151) "/PRNewswire/ -- - Infosys and WPP unveil first complete cloud-based platform that simplifies digital marketing - Infosys BrandEdgeTM, in partnership..."
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string(205) "Communications and advertising agency WPP sees little growth in media spending in traditional media. Its customers are only spending more money on digital and direct communications and in China in general."
["url"]=>
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string(145) "Title: Enterprise IG_Press Release_Acquisition of The Identity Business_jul01 Author: ldenison Keywords: ireland, branding, identity Created Date"
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295c6-gb-wpp-plc
WPP PLC
Location
Founded
2012-10-25
Website
https://www.wpp.com
Articles
591 Articles
Category
Advertising Agencies
Description
WPP began as a maker of wire shopping baskets and teapots called Wire and Plastic Products in 1985. Sir Martin Sorrell took a controlling stake in the company and renamed it WPP, which has since become a world leader in communications, experience, commerce, and technology. WPP has grown through acquisitions and organic growth, and it has been at the forefront of modernizing the industry by applying data and technology to communications, integrating different marketing services, and prioritizing sustainability. WPP is known for valuing creative talent and achieving business results for clients. It has also made progress in promoting gender equality and is working towards diversity, equity, and inclusion goals.
What are the possibilities offered by generative artificial intelligence in the field of marketing? We share an opinion article written by Stephanie Valdés, Head of Strategy Mexico & Latam Mindshare, about this topic.
/PRNewswire/ -- - Infosys and WPP unveil first complete cloud-based platform that simplifies digital marketing - Infosys BrandEdgeTM, in partnership...
Communications and advertising agency WPP sees little growth in media spending in traditional media. Its customers are only spending more money on digital and direct communications and in China in general.
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