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WPP PLC

Location

Founded

2012-10-25

Website

https://www.wpp.com

Articles

591 Articles

Category

Advertising Agencies

Description

WPP began as a maker of wire shopping baskets and teapots called Wire and Plastic Products in 1985. Sir Martin Sorrell took a controlling stake in the company and renamed it WPP, which has since become a world leader in communications, experience, commerce, and technology. WPP has grown through acquisitions and organic growth, and it has been at the forefront of modernizing the industry by applying data and technology to communications, integrating different marketing services, and prioritizing sustainability. WPP is known for valuing creative talent and achieving business results for clients. It has also made progress in promoting gender equality and is working towards diversity, equity, and inclusion goals.

Articles

Data-driven marketing strategy for hospitality: Best practices & tools

2023-09-18 (hospitalitynet.org)

Data-driven marketing strategy for hospitality: Best practices & tools

Today, in the best marketing teams, nothing is improvised. Data is the most valuable asset for these teams, and decisions, strategies, and campaigns are based on it.

Read more
Making space to grow with the Demystifying Data & AI Academy | WPP

2023-02-14 (wpp.com)

Making space to grow with the Demystifying Data & AI Academy | WPP

A cutting-edge learning programme from the WPP Future Readiness Academies

Read more
Infosys and WPP Unveil First Complete Cloud-Based Platform to Simplify Digital Marketing

2012-04-24 (prnewswire.com)

Infosys and WPP Unveil First Complete Cloud-Based Platform to Simplify Digital Marketing

/PRNewswire/ -- - Infosys and WPP unveil first complete cloud-based platform that simplifies digital marketing - Infosys BrandEdgeTM, in partnership...

Read more
Enterprise IG Press Release Acquisition of The Identity ...

2001-07-31 (wpp.com)

Enterprise IG Press Release Acquisition of The Identity ...

Title: Enterprise IG_Press Release_Acquisition of The Identity Business_jul01 Author: ldenison Keywords: ireland, branding, identity Created Date

Read more

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